Rancho Santa Fe Real Estate Sales


Finding a Buyer for Your Rancho Santa Fe Home


Once your Rancho Santa Fe home is ready to show, your agent will list the property in the MLS or Multiple listing Service. Most homes are sold as a direct result of their listing in the MLS, which today also means the home will get extensive Internet exposure. Other ways that your agent will use to find buyers include advertising in newspapers and magazines, holding open house and signage.

Rancho Santa Fe Real Estate Contract Options


Finally, the Exclusive Agency Listing allows an agent to list and market your Rancho Santa Fe real estate. The agent will earn a commission if he/she or any other agent sells the property but not if the homeowner finds his/her own buyer. Very few if any agents are willing to agree to spend time, money and know-how on promoting a home without the guarantee of a commission when the home sells.

Many people imagine that the agent who lists their home begins an immediate search for likely homebuyers for Rancho Santa Fe but this is not always the case. The real skill of a good listing agent is her/his ability to market your home to other agents. Usually as soon as your listing agent returns to the office, your home is entered into the MLS and is now available to hundreds, maybe thousands of other agents.


Bitten by the Rancho Santa Fe Home Improvement Bug?


Money isn’t everything however so that if the most important consideration for remaining in your Rancho Santa Fe home happens to be the school where your children attend or the proximity to your work or to a particularly attractive recreational opportunity then remodeling may be the best option. On the other hand, if the idea of having your Rancho Santa Fe house torn up for weeks at a time makes your blood run cold, it really doesn’t matter how much money you might make turning a fixer-upper into a model home. You will be far better off selling the home you have and moving to a home that better fits your needs.

Green Remodeling Your Rancho Santa Fe


If you are planning to remodel your Rancho Santa Fe, keep home resale in mind and consider going green. Green remodeling is becoming more popular as homeowners consider health issues, skyrocketing energy costs and Earth’s natural resources. And, when it comes time to sell your home, your energy efficient and Earth saving remodeling may help you sell your Rancho Santa Fe quickly and for top dollar.


What Makes Rancho Santa Fe Sell?


Books have been written about this topic but to be concise, successful sale depends on six factors: Price; Terms; Location; The Home’s Condition; The Home’s Accessibility and the Marketing exposure the Rancho Santa Fe receives.

Price is what a willing seller and a willing buyer agree on. Price is determined by the current market, which fluctuates causing home values and prices to fluctuate. Often Rancho Santa Fe that does not sell is over-priced for the current market. Terms can vary as well. Some owners want payment in full, some are willing to carry a second.

Location is a major consideration in pricing and desirability for Rancho Santa Fe. Has the neighborhood gone to pot or does it look like a street at Disneyland? Are there open spaces nearby or is the home located in the middle of commercial district?


When Rancho Santa Fe Does Not Sell


Let’s say a home is in excellent condition but simply messy. The cat box needs changing, the dog dish is a mess, the dishes haven’t been put into the dishwasher and the beds are not made. Should these conditions affect the price of the Rancho Santa Fe? No, but they do. Take two identical houses next door to each other and priced the same. The sparkling clean house will sell much faster than the messy house and the messy house will more than likely sell for a lower figure. This is true of Rancho Santa Fe as well as real estate nationwide.

When a home does not sell, the owners tend to think that the REALTOR didn’t do a good enough job of promoting the property. There is a difference among agents and brokers and some will promote a property more than others. However, the main and most important method of promoting Rancho Santa Fe for sale is listing it in the local MLS.

Rancho Santa Fe Village Office
Office: (858) 756-5600
6119 La Granada / P.O. Box 2708
Cell: (858) 395-5600 (Ken)
Rancho Santa Fe CA 92067
Cell: (858) 442-7824 (Kathy)
Kathy@CrosbyandHewitt.com